Volume I Issue II April 2021

Name of Author : R. Mayandi

Title of the paper : Recent Trends in Digital Marketing in Hotels in India

Abstract: This article will illuminate recognize promoting systems utilized in accommodation industry. Alongside the benefits and weaknesses of advanced are showcasing. Some of these techniques are old school promoting systems like print media, notice where friendliness organizations recognize the advertising climate alongside its clients and rivals on the lookout. The choice of the new age advertising procedures which in this article are alluded as e - showcasing methods citing illustration of the organization name Internet mogul which oversees advanced promoting for the inn business and have right now 50 brands under them who made progress utilizing computerized advertising methodologies laid by web magnates. Eventually there are a few proposals on computerized promoting procedures for organizations which systems ought to be embraced to amplify the productivity of the brand. This incorporates web-based media improvement and inns own site alongside its website streamlining. These are a few ideas for the hoteliers who need to make progress over the contenders and to infiltrate the objective market in less of time.

Keywords : Recent Trends, Digital Marketing, Hotels in India

DOI :

Page No. : 7-9